{"id":117,"date":"2016-05-29T21:29:55","date_gmt":"2016-05-29T19:29:55","guid":{"rendered":"http:\/\/finstraco.statis.biz\/?page_id=117"},"modified":"2016-05-31T20:23:41","modified_gmt":"2016-05-31T18:23:41","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.finstraco.sk\/index.php\/en\/our-products-and-services\/marketing\/","title":{"rendered":"MARKETING"},"content":{"rendered":"<p style=\"text-align: justify;\">Effective marketing is essential, in today\u2019s increasingly competitive environment, to retain existing customers and to win new ones. Sales growth depends on the ability to identify and\u00a0to\u00a0satisfy customers\u2019 needs over the long term. Creative, well-managed marketing activities are necessary for competitive success.<\/p>\n<p style=\"text-align: justify;\">Our team, with many years of practical experience of marketing, <strong>will advise on how to set up a marketing function that meets the particular needs of your company<\/strong>. We <strong>will<\/strong> also <strong>design CRM strategies and work with you<\/strong> in the following areas <strong>to develop and\u00a0to\u00a0implement marketing ideas and initiatives:<\/strong><\/p>\n<ul style=\"text-align: justify;\">\n<li>Marketing strategies and marketing plans, including implementation advice.<\/li>\n<li>Market research and surveys.<\/li>\n<li>Analysis of the external environment, particularly in the macroeconomic, social and\u00a0legislative fields.<\/li>\n<li>Analyses of the competitive environment in the particular sector.<\/li>\n<li>Identification of targeted customer segments.<\/li>\n<li>Initiatives for customer relationship management, in order to increase the satisfaction, loyalty and retention of customers.<\/li>\n<li>Specification of products and services for individual customer segments.<\/li>\n<li>Analyses of the product portfolio focused on its efficiency and profitability, including proposals for its optimisation.<\/li>\n<li>Pricing policy concepts and design of product pricing methods.<\/li>\n<li>Design and management of distribution network and proposals for its optimisation.<\/li>\n<li>Analysis of sales performance.<\/li>\n<li>Company promotion, including internal and external communications.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">For <strong>municipalities, towns and self-governing regions, <\/strong>we <strong>offer counselling, educational activities and the development of marketing initiatives, responding to our client\u2019s requirements.<\/strong> Our work includes the following areas:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Reviews of the elementary features and significance of marketing \u2013 general marketing, marketing of services and its relevance to regional governments, marketing instruments and activities, implementation and objectives of marketing in regional governments.<\/li>\n<li>Marketing planning \u2013 marketing plan and its links to the development strategy of a\u00a0region, initial marketing audit (PESTLE analyses and internal analyses), SWOT analyses, defining marketing objectives, planning actions to achieve the objectives, preparing the\u00a0marketing budget and assessing performance against budget.<\/li>\n<li>Marketing information system \u2013 collection, analysis and use of data and information.<\/li>\n<li>Market research in a region \u2013 objectives, methods, tools and budget.<\/li>\n<li>Market segmentation \u2013 dividing the regional market according to the needs of individual segments and identifying target segments.<\/li>\n<li>Marketing mix for the particular territory \u2013 coordination of the marketing mix to achieve defined objectives, including the quality and scope of services, means of distribution, pricing, human resources, communication and promotion.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Effective marketing is essential, in today\u2019s increasingly competitive environment, to retain existing customers and to win new ones. Sales growth depends on the ability to identify and\u00a0to\u00a0satisfy customers\u2019 needs over the long term. Creative, well-managed marketing activities are necessary for competitive success. Our team, with many years of practical experience of marketing, will advise on&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":110,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-117","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":2,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/117\/revisions"}],"predecessor-version":[{"id":193,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/117\/revisions\/193"}],"up":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/110"}],"wp:attachment":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/media?parent=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}