{"id":32,"date":"2016-05-25T20:33:03","date_gmt":"2016-05-25T18:33:03","guid":{"rendered":"http:\/\/finstraco.statis.biz\/?page_id=32"},"modified":"2016-05-31T20:14:35","modified_gmt":"2016-05-31T18:14:35","slug":"strategie","status":"publish","type":"page","link":"https:\/\/www.finstraco.sk\/index.php\/sk\/ponukane-produkty-a-sluzby\/strategie\/","title":{"rendered":"STRAT\u00c9GIE"},"content":{"rendered":"<p style=\"text-align: justify;\">Dne\u0161n\u00e9 globalizuj\u00face sa prostredie charakterizovan\u00e9 dynamick\u00fdm rastom konkurencie \u010doraz intenz\u00edvnej\u0161ie potvrdzuje pravdivos\u0165 v\u00fdroku <strong>\u201eKto nem\u00e1 vlastn\u00fd cie\u013e, automaticky nap\u013a\u0148a ciele in\u00fdch\u201c<\/strong>. Preto je jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch faktorov dlhodobej prosperity a \u00faspe\u0161nosti ka\u017ed\u00e9ho subjektu ekonomiky cie\u013eavedom\u00fd a\u00a0syst\u00e9mov\u00fd pr\u00edstup k\u00a0riadeniu vlastn\u00fdch aktiv\u00edt, v\u00e4zba na po\u017eiadavky trhu a\u00a0pripravenos\u0165 pru\u017enej reakcie na zmeny prostredia. Vhodn\u00fdm n\u00e1strojom pre splnenie tejto podmienky je kvalitn\u00fd strategick\u00fd pl\u00e1n dan\u00e9ho subjektu v\u00a0podobe strat\u00e9gie dlhodob\u00e9ho rozvoja a\u00a0jeho \u00faspe\u0161n\u00e1 implement\u00e1cia.<\/p>\n<p style=\"text-align: justify;\">Kvalifikovan\u00ed odborn\u00edci na\u0161ej spolo\u010dnosti maj\u00faci dlhoro\u010dn\u00e9 sk\u00fasenosti v\u00a0oblasti spracovania rozvojov\u00fdch strat\u00e9gi\u00ed r\u00f4znych subjektov ekonomiky <strong>pon\u00fakaj\u00fa klientom vyu\u017eitie vlastnej metodol\u00f3gie, odborn\u00fa asistenciu a\u00a0pomoc pri spracovan\u00ed rozvojovej strat\u00e9gie<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Pre <strong>komer\u010dn\u00e9 subjekty<\/strong> na\u0161a spolo\u010dnos\u0165 pon\u00faka komplexn\u00e9 spracovanie:<\/p>\n<ul style=\"text-align: justify;\">\n<li>v\u00fdchodiskov\u00fdch strategick\u00fdch anal\u00fdz zameran\u00fdch na v\u00fdvoj extern\u00e9ho prostredia, tzv. PESTLE anal\u00fdza, intern\u00e9ho prostredia dan\u00e9ho podnikate\u013esk\u00e9ho subjektu, ktor\u00e9 sa \u0165a\u017eiskovo orientuje na oblas\u0165 konkuren\u010dnej poz\u00edcie (segmenty klientov, produkty a\u00a0slu\u017eby, cenov\u00e1 politika, distrib\u00facia, predajcovia, propag\u00e1cia) a benchmarking, oblas\u0165 intern\u00fdch syst\u00e9mov a procesov (firemn\u00e1 kult\u00fara, \u013eudsk\u00e9 zdroje, technol\u00f3gie, riadenie, procesy a organiz\u00e1cia, kontroln\u00fd syst\u00e9m) a\u00a0na oblas\u0165 finan\u010dnej v\u00fdkonnosti (k\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti a efekt\u00edvnosti) a\u00a0riadenia riz\u00edk<\/li>\n<li>SWOT anal\u00fdzy identifikuj\u00facej siln\u00e9 a slab\u00e9 str\u00e1nky podnikate\u013esk\u00e9ho subjektu a tie\u017e potenci\u00e1lne pr\u00edle\u017eitosti a ohrozenia vypl\u00fdvaj\u00face z v\u00fdvojov\u00fdch trendov extern\u00e9ho prostredia, \u010d\u00edm tvor\u00ed v\u00fdchodisko pri koncipovan\u00ed strategick\u00fdch z\u00e1merov<\/li>\n<li>scen\u00e1rov mo\u017en\u00e9ho v\u00fdvoja v\u00a0externom a\u00a0internom prostred\u00ed podnikate\u013esk\u00e9ho subjektu, ako nevyhnutn\u00e9ho predpokladu pre nadobudnutie schopnosti pru\u017ene reagova\u0165 na pravdepodobn\u00e9 zmeny prostredia sk\u00f4r ako konkurencia<\/li>\n<li>poslania podnikate\u013esk\u00e9ho subjektu zd\u00f4vod\u0148uj\u00faceho opodstatnenos\u0165 jeho existencie a\u00a0p\u00f4sobenia na trhu<\/li>\n<li>v\u00edzie \u0161pecifikuj\u00facej z\u00e1kladn\u00fa dlhodob\u00fa predstavu o\u00a0danom podnikate\u013eskom subjekte,\u00a0jeho existencii a\u00a0cie\u013eoch<\/li>\n<li>strat\u00e9gie rozvoja zvy\u010dajne v\u00a0\u010dlenen\u00ed na:\n<ul>\n<li>marketingov\u00fa strat\u00e9giu (konkuren\u010dn\u00e1 poz\u00edcia\/rozvoj konkuren\u010dn\u00fdch v\u00fdhod) \u2013 segmenty klientov, faktory lojality a\u00a0spokojnosti, pon\u00fakan\u00e9 produkty a slu\u017eby, cenov\u00e1 politika, distrib\u00facia, predajcovia, propag\u00e1cia a\u00a0komunik\u00e1cia<\/li>\n<li>strat\u00e9giu intern\u00fdch syst\u00e9mov a procesov &#8211; firemn\u00e1 kult\u00fara, \u013eudsk\u00e9 zdroje, technol\u00f3gie, riadenie, procesy a organiz\u00e1cia, kontroln\u00fd syst\u00e9m<\/li>\n<li>finan\u010dn\u00fa strat\u00e9giu \u2013 k\u013e\u00fa\u010dov\u00e9 ukazovatele finan\u010dnej v\u00fdkonnosti a\u00a0optimaliz\u00e1cia riz\u00edk.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Na\u0161a spolo\u010dnos\u0165 taktie\u017e pon\u00faka <strong>spolupr\u00e1cu pri implement\u00e1cii strat\u00e9gie a pri identifik\u00e1cii potenci\u00e1lnych zdrojov financovania realiza\u010dn\u00fdch projektov<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Pre <strong>municip\u00e1lne subjekty<\/strong> pon\u00fakame spracovanie programu\/strategick\u00e9ho pl\u00e1nu rozvoja obce (PHSR) v s\u00falade so z\u00e1konom \u010d. 539\/2008 Z. z. o podpore region\u00e1lneho rozvoja v\u00a0znen\u00ed z\u00e1kona \u010d. 309\/2014 Z. z., ktor\u00fd je nevyhnutn\u00fdm dokumentom aj pri z\u00edskavan\u00ed finan\u010dn\u00fdch zdrojov z\u00a0Eur\u00f3pskej \u00fanie, v\u00a0nasledovnom \u010dlenen\u00ed:<\/p>\n<ul style=\"text-align: justify;\">\n<li>v\u00fdchodiskov\u00e9 anal\u00fdzy pozost\u00e1vaj\u00face z anal\u00fdzy v\u00fdvoja extern\u00e9ho prostredia, tzv. PESTLE anal\u00fdza, komplexnej anal\u00fdzy intern\u00e9ho prostredia p\u00f4sobnosti obce zameranej na geografiu, hist\u00f3riu, pr\u00edrodn\u00e9 podmienky, nerastn\u00e9 bohatstvo, soci\u00e1lne a demografick\u00e9 parametre, zamestnanos\u0165, trh pr\u00e1ce, vzdelanos\u0165, podnikate\u013esk\u00e9 prostredie, infra\u0161trukt\u00faru (technick\u00fa, dopravn\u00fa, soci\u00e1lnu), zdravotn\u00fa starostlivos\u0165, vzdel\u00e1vanie, b\u00fdvanie a\u00a0ob\u010diansku vybavenos\u0165, kult\u00faru, \u0161port a \u017eivotn\u00e9 prostredie<\/li>\n<li>SWOT anal\u00fdza identifikuj\u00faca siln\u00e9 a slab\u00e9 str\u00e1nky obce, pr\u00edle\u017eitosti a ohrozenia z\u00a0prostredia<\/li>\n<li>strat\u00e9gia rozvoja obce zahr\u0148uj\u00faca dlhodob\u00fa v\u00edziu (kam chce obec a jej obyvate\u013estvo \u00eds\u0165, \u010do chce dosiahnu\u0165), identifik\u00e1ciu strategick\u00fdch cie\u013eov (ako chce obec dosiahnu\u0165 naplnenie v\u00edzie) a \u0161pecifik\u00e1ciu \u0165a\u017eiskov\u00fdch programov\u00fdch prior\u00edt a\u00a0opatren\u00ed strategick\u00e9ho rozvoja v\u00a0nasledovn\u00fdch strategick\u00fdch oblastiach:\n<ul>\n<li>obyvate\u013estvo \u2013 soci\u00e1lne a demografick\u00e9 parametre, zamestnanos\u0165, trh pr\u00e1ce, vzdelanos\u0165<\/li>\n<li>v\u00fdkonnos\u0165 ekonomiky a relevantn\u00e9 v\u00fdrobn\u00e9 odvetvia v\u00a0obci<\/li>\n<li>obchod a slu\u017eby vr\u00e1tane slu\u017eieb cestov\u00e9ho ruchu<\/li>\n<li>infra\u0161trukt\u00fara \u2013 technick\u00e1, dopravn\u00e1, soci\u00e1lna<\/li>\n<li>zdravotn\u00e1 starostlivos\u0165, vzdel\u00e1vanie, b\u00fdvanie a ob\u010dianska vybavenos\u0165, kult\u00fara, \u0161port<\/li>\n<li>ochrana \u017eivotn\u00e9ho prostredia<\/li>\n<li>realiza\u010dn\u00e1 a\u00a0finan\u010dn\u00e1 \u010das\u0165 v\u00a0podobe pl\u00e1nu opatren\u00ed a\u00a0aktiv\u00edt na zabezpe\u010denie realiz\u00e1cie strat\u00e9gie rozvoja<\/li>\n<li>finan\u010dn\u00fd pl\u00e1n na zabezpe\u010denie realiz\u00e1cie rozvojov\u00fdch prior\u00edt a\u00a0opatren\u00ed<\/li>\n<li>monitoring realiz\u00e1cie PHSR, hodnotenie a\u00a0aktualiz\u00e1cia PHSR.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Experti na\u0161ej spolo\u010dnosti s\u00fa pripraven\u00ed <strong>spolupracova\u0165 s klientmi aj pri \u0161pecifik\u00e1cii nadv\u00e4zn\u00fdch ak\u010dn\u00fdch rozvojov\u00fdch projektov a ich implement\u00e1cii<\/strong> a tie\u017e pri <strong>identifik\u00e1cii a\u00a0z\u00edskavan\u00ed finan\u010dn\u00fdch zdrojov potrebn\u00fdch na implement\u00e1ciu strategick\u00e9ho programu rozvoja obce<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dne\u0161n\u00e9 globalizuj\u00face sa prostredie charakterizovan\u00e9 dynamick\u00fdm rastom konkurencie \u010doraz intenz\u00edvnej\u0161ie potvrdzuje pravdivos\u0165 v\u00fdroku \u201eKto nem\u00e1 vlastn\u00fd cie\u013e, automaticky nap\u013a\u0148a ciele in\u00fdch\u201c. Preto je jedn\u00fdm z k\u013e\u00fa\u010dov\u00fdch faktorov dlhodobej prosperity a \u00faspe\u0161nosti ka\u017ed\u00e9ho subjektu ekonomiky cie\u013eavedom\u00fd a\u00a0syst\u00e9mov\u00fd pr\u00edstup k\u00a0riadeniu vlastn\u00fdch aktiv\u00edt, v\u00e4zba na po\u017eiadavky trhu a\u00a0pripravenos\u0165 pru\u017enej reakcie na zmeny prostredia. Vhodn\u00fdm n\u00e1strojom pre splnenie tejto&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/comments?post=32"}],"version-history":[{"count":3,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/32\/revisions\/178"}],"up":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/media?parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}