{"id":35,"date":"2016-05-25T20:37:44","date_gmt":"2016-05-25T18:37:44","guid":{"rendered":"http:\/\/finstraco.statis.biz\/?page_id=35"},"modified":"2016-05-31T20:15:53","modified_gmt":"2016-05-31T18:15:53","slug":"marketingove-koncepcie","status":"publish","type":"page","link":"https:\/\/www.finstraco.sk\/index.php\/sk\/ponukane-produkty-a-sluzby\/marketingove-koncepcie\/","title":{"rendered":"MARKETINGOV\u00c9 KONCEPCIE"},"content":{"rendered":"<p style=\"text-align: justify;\">V\u00fdznam marketingu, ako z\u00e1kladn\u00e9ho n\u00e1stroja zameran\u00e9ho na podporu stabiliz\u00e1cie a rastu klientskej b\u00e1zy podnikate\u013esk\u00e9ho subjektu a dlhodob\u00fa spokojnos\u0165 jeho klientov, ktor\u00e1 determinuje \u00faspe\u0161n\u00fd predaj v\u00a0zostruj\u00facom sa konkuren\u010dnom prostred\u00ed, neust\u00e1le vzrast\u00e1. Cie\u013eavedom\u00e1 koordin\u00e1cia marketingov\u00fdch aktiv\u00edt je nevyhnutn\u00fdm predpokladom rastu konkuren\u010dnej poz\u00edcie \u00faspe\u0161n\u00fdch spolo\u010dnost\u00ed.<\/p>\n<p style=\"text-align: justify;\">Kvalifikovan\u00ed experti na\u0161ej spolo\u010dnosti s dlhoro\u010dnou praxou v oblasti marketingu s\u00fa pripraven\u00ed <strong>poradi\u0165 V\u00e1m pri \u0161pecifik\u00e1cii funkcionality a optimaliz\u00e1cii organiza\u010dn\u00e9ho zabezpe\u010denia marketingu exkluz\u00edvne pre Va\u0161u firmu<\/strong>, ale tie\u017e <strong>pri spracovan\u00ed CRM strat\u00e9gi\u00ed, na mieru \u0161it\u00fdch komplexn\u00fdch marketingov\u00fdch koncepci\u00ed a ich n\u00e1slednej implement\u00e1cii<\/strong> v\u00a0r\u00e1mci nasledovn\u00fdch oblast\u00ed:<\/p>\n<ul style=\"text-align: justify;\">\n<li>marketingov\u00e9 strat\u00e9gie a\u00a0marketingov\u00e9 pl\u00e1ny, vr\u00e1tane poradenstva pri ich implement\u00e1cii<\/li>\n<li>prieskumy a\u00a0v\u00fdskumy trhu<\/li>\n<li>anal\u00fdzy extern\u00e9ho prostredia s\u00a0\u0165a\u017eiskom na makroekonomick\u00fa, soci\u00e1lnu a legislat\u00edvnu oblas\u0165<\/li>\n<li>anal\u00fdzy konkuren\u010dn\u00e9ho prostredia v danom odvetv\u00ed<\/li>\n<li>\u0161pecifik\u00e1cie cie\u013eov\u00fdch segmentov klientov<\/li>\n<li>koncepcie riadenia vz\u0165ahov so z\u00e1kazn\u00edkmi a budovania vz\u0165ahov\u00e9ho mana\u017ementu s\u00a0cie\u013eom zv\u00fd\u0161i\u0165 spokojnos\u0165, lojalitu a\u00a0retenciu klientov<\/li>\n<li>\u0161pecifik\u00e1cie skup\u00edn produktov a\u00a0slu\u017eieb pre jednotliv\u00e9 segmenty klientov<\/li>\n<li>anal\u00fdzy produktov\u00e9ho portf\u00f3lia z h\u013eadiska efekt\u00edvnosti a v\u00fdnosovosti, n\u00e1vrhy jeho optimaliz\u00e1cie<\/li>\n<li>koncepcie cenovej politiky a\u00a0n\u00e1vrhy metodiky oce\u0148ovania produktov<\/li>\n<li>koncepcie riadenia distribu\u010dnej siete a n\u00e1vrhy jej optimaliz\u00e1cie<\/li>\n<li>anal\u00fdzy predajnej v\u00fdkonnosti<\/li>\n<li>koncepcie propag\u00e1cie firmy, vr\u00e1tane externej a\u00a0internej komunik\u00e1cie.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pre <strong>obce, mest\u00e1 a\u00a0samospr\u00e1vne kraje<\/strong> pon\u00fakame <strong>poradensk\u00e9 a vzdel\u00e1vacie aktivity a\u00a0vypracovanie koncepci\u00ed zameran\u00fdch na komplexn\u00fd marketing \u00fazemia a\u00a0samospr\u00e1vy<\/strong>, resp. jeho <strong>parci\u00e1lne bloky<\/strong>, v nadv\u00e4znosti na potreby klienta, ktor\u00e9 s\u00fa zv\u00e4\u010d\u0161a vecne \u0161trukt\u00farovan\u00e9 pod\u013ea nasledovn\u00fdch modulov:<\/p>\n<ul>\n<li style=\"text-align: justify;\">podstata a\u00a0v\u00fdznam marketingu &#8211; marketing v\u0161eobecne, marketing slu\u017eieb a jeho \u0161pecifik\u00e1 v\u00a0region\u00e1lnych samospr\u00e1vach, n\u00e1stroje a\u00a0aktivity marketingu, vyu\u017eitie a ciele marketingu v\u00a0region\u00e1lnych samospr\u00e1vach<\/li>\n<li style=\"text-align: justify;\">marketingov\u00e9 pl\u00e1novanie &#8211; marketingov\u00fd pl\u00e1n a\u00a0jeho v\u00e4zba na strat\u00e9giu rozvoja regi\u00f3nu, v\u00fdchodiskov\u00fd marketingov\u00fd audit (PESTLE anal\u00fdza a\u00a0intern\u00e1 anal\u00fdza), SWOT anal\u00fdza, stanovenie marketingov\u00fdch cie\u013eov, pl\u00e1novanie aktiv\u00edt zabezpe\u010duj\u00facich splnenie cie\u013eov, rozpo\u010det marketingov\u00e9ho pl\u00e1nu, kontrola plnenia marketingov\u00e9ho pl\u00e1nu<\/li>\n<li style=\"text-align: justify;\">marketingov\u00fd informa\u010dn\u00fd syst\u00e9m &#8211; zber d\u00e1t a inform\u00e1ci\u00ed, anal\u00fdza d\u00e1t a inform\u00e1ci\u00ed, vyu\u017eitie inform\u00e1ci\u00ed v\u00a0pr\u00e1ci s\u00a0klientom<\/li>\n<li style=\"text-align: justify;\">marketingov\u00fd v\u00fdskum v regi\u00f3ne &#8211; ciele marketingov\u00e9ho v\u00fdskumu, met\u00f3dy a n\u00e1stroje marketingov\u00e9ho v\u00fdskumu, rozpo\u010det marketingov\u00e9ho v\u00fdskumu<\/li>\n<li style=\"text-align: justify;\">segment\u00e1cia trhu &#8211; cie\u013eov\u00e9 segmenty region\u00e1lneho trhu, rozdelenie trhu diferencovan\u00e9 pod\u013ea potrieb jednotliv\u00fdch segmentov<\/li>\n<li style=\"text-align: justify;\">marketingov\u00fd mix pre dan\u00e9 \u00fazemie \u2013 koordin\u00e1cia marketingov\u00fdch n\u00e1strojov pre dosiahnutie stanoven\u00fdch cie\u013eov v jednotliv\u00fdch segmentoch, ponuka, kvalita a rozsah slu\u017eieb samospr\u00e1v, distribu\u010dn\u00e9 cesty, cenov\u00e9 aspekty, \u013eudsk\u00e9 zdroje a\u00a0in\u0161titucionaliz\u00e1cia marketingu samospr\u00e1v, propag\u00e1cia a\u00a0komunik\u00e1cia.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdznam marketingu, ako z\u00e1kladn\u00e9ho n\u00e1stroja zameran\u00e9ho na podporu stabiliz\u00e1cie a rastu klientskej b\u00e1zy podnikate\u013esk\u00e9ho subjektu a dlhodob\u00fa spokojnos\u0165 jeho klientov, ktor\u00e1 determinuje \u00faspe\u0161n\u00fd predaj v\u00a0zostruj\u00facom sa konkuren\u010dnom prostred\u00ed, neust\u00e1le vzrast\u00e1. Cie\u013eavedom\u00e1 koordin\u00e1cia marketingov\u00fdch aktiv\u00edt je nevyhnutn\u00fdm predpokladom rastu konkuren\u010dnej poz\u00edcie \u00faspe\u0161n\u00fdch spolo\u010dnost\u00ed. Kvalifikovan\u00ed experti na\u0161ej spolo\u010dnosti s dlhoro\u010dnou praxou v oblasti marketingu s\u00fa pripraven\u00ed poradi\u0165&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":22,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/35","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":2,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/35\/revisions\/180"}],"up":[{"embeddable":true,"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/pages\/22"}],"wp:attachment":[{"href":"https:\/\/www.finstraco.sk\/index.php\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}